Did Big Data Win the Election for Trump?

Author: Katie Wozniak

Editors: Jessica Cote, Noah Steinfeld, and Shweta Ramdas

Five months after the 2016 U.S. Presidential election, many remain confused about how Donald Trump made it into the White House despite leading a seemingly disorganized and unconventional campaign against a more experienced candidate. To understand how this happened, experts have taken a closer look at the campaign strategies employed by Trump, and one major theory is that Trump won the presidency thanks to big data analysis by an analytics company called Cambridge Analytica.

But is there really enough evidence to support that big data won Trump the election?

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