“Thinking fluids” and the science of studying crowds

By Molly Kozminsky

Although we have to wait until December 18 for the next Star Wars movie, some characters have already made an appearance in our lives as toys. Eager fans lined up for the release of the new toys at midnight on Force Friday, September 4, giving retailers a taste of the Black Friday crowds to come. So how should stores prepare for the upcoming sea of shoppers craving Star Wars swag?

Holiday shoppers on the warpath
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