Did Big Data Win the Election for Trump?

Author: Katie Wozniak

Editors: Jessica Cote, Noah Steinfeld, and Shweta Ramdas

Five months after the 2016 U.S. Presidential election, many remain confused about how Donald Trump made it into the White House despite leading a seemingly disorganized and unconventional campaign against a more experienced candidate. To understand how this happened, experts have taken a closer look at the campaign strategies employed by Trump, and one major theory is that Trump won the presidency thanks to big data analysis by an analytics company called Cambridge Analytica.

But is there really enough evidence to support that big data won Trump the election?

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Why “cute” matters

By Irene Park

Life can be exciting sometimes, but it can also just be downright stressful. The dinner event that took me two weeks to plan is attended by only a quarter of the people on the guest list, my to-do list never gets shorter, my car suffers yet another bump in the parking lot, and so on.   

There are many ways that I deal with stress—such as exercising, listening to music, and hanging out with friends. But I have one secret way to de-stress that I usually don’t talk about at work: watching videos or looking at pictures of cute animals, like this one or this one, that melt my heart and force me to let out a huge “awwwww.”

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